It's a fact, we all need visitors to achieve certain success parameters for our business. So let's take a look at two important elements.

Landing Page

A crucial factor in the conversion process is the landing page selection. When searching for a service or product, customers will want to land on the page that will give them precise information about what they are looking for.

It doesn't matter if visitors are coming from organic search or paid advertising, landing pages must contain rich content and an appropriate look and feel to convince them to go to the next level: Take an action - buy a product or submit a contact form.

Shopping Carts and Contact Forms

Thousands of versions are available on the internet, offering lower cost, free maintenance, higher security and other advantages.

Besides those characteristics, you need to see how friendly the selected shopping cart is. When it comes to fill in a form with private information, your clients will not feel comfortable if they are being requested to input many information or not relevant details as for example birth date, home and office address or phone numbers.

As a suggestion, if you plan to create a database with your clients' information, after you receive their basic data and they accept receiving correspondence, you can send them an automated email (immediately or after some days, depending on your requirements) asking for further details and explaining what for.

Service and informative web sites may not count with shopping carts as it may not be relevant for their purposes, but a clean contact form is essential for both commercial and non-commercial web sites.