Most people who are not doing well on the internet with their website dont know the cause. They worry that they are not generating traffics. But they have never paused to ask why the visitors they are getting are not buying from them. I have been to many good websites as well as bad ones. Most of the bad ones have many design flaws. Some ask you to place an order with a credit card, and yet they have no information about the company such as the companys physical address, phone and e-mail. Some of the corporate websites have very small fonts which are difficult to read. Some have too many graphics and photos which cause the loading of the website to slow down. Some websites will not allow you to see the content until you have subscribed to their e-zines, whether you like it or not. You have to go back to your website and re-examine it thoroughly because you may have committed many design sins that may be turning your website visitors off and make you to lose sales. You may never get the design right easily at the first time. The trick is to keep changing and testing the content. Don't just write one and then stop. Learn from your mistakes and keep moving on, always testing, revising and improving your website for greater impact and profitability. Below are some design sins to avoid so as to succeed in your website promotion. They will help you to empower your website and sky rocket your sales. (1) Lack of compelling headline
(2) Lack of believable testimonials
(3) Lack of sub headlines
(4) Lack of attractive benefits
(5) Lack of features
(6) Lack of strong guarantees
(7) Not asking or answering questions
(8) No proof of benefits offered
(9) No contact information for questions
(10) No endorsements
(11) No conversational writing
(12) Too long of sentences
(13) Lack of deadline to order
(14) Lack of free trials
(15) Presence of spelling mistakes
(16) Grammar mistakes
(17) Too light of text
(18) Too dark of background
(19) Ad copy doesn't blend together
(20) No breaks in ad copy
(21) No bullets
(22) Ad copy in all CAPS
(23) Few ordering options
(24) No visual aids
(25) No comparison to competition
(26) No reminding of benefits or deadlines
(27) No information about your business
(28) No appealing adjectives
(29) No appealing phrases
(30) Too large of text
(31) Too small of text
(32) No emotional appeal
(33) Too large of paragraphs
(34) No story telling
(35) No underlining or bolding of keywords
(36) Too short of ad copy
(37) Too long of ad copy
(38) No facts or case studies
(39) Hard to understand jargon
(40) No free bonuses
(41) Too low of price
(43) Too high of price Don't get me wrong, not all 42 of my ad copy sins will apply to each and every ad you write. It is just a list you can use in the future. If you currently have an ad copy, compare it to the list right now. Your ad copy could make or break your sales. May these web site promotion secrets help you to make a lot of money. Warmly, I-key Benney, CEO |
