By Dan Nelson
Is it really possible to make your home business successful simply through a connection with another business? Indeed, the answer is a resounding yes! Granted, skeptics are quick to point out that it is unwise to send your customers or even only potential customers someplace else, but consider all the benefits!
For example, if you are running a home business that specializes in designing and creating outfits for dogs, why not make the connection with your local veterinarian? If you already own a dog and assuming you and your vet have a good relationship, she or he will most likely not mind having some of your business cards and maybe even a photo of your dog in a spiffy outfit displayed on the office bulletin board. This connection might net you some customers, since anyone who visits the vets office is usually kept waiting long enough to peruse some of the ads on the board. From there, why not branch out and make the connection with your local animal shelter? Maybe you adopted your own dog from there, and you could offer a free doggie garment of a non expensive variety, of course for anyone who adopts a pooch from there. This will get your name out, but it will also be undoubtedly good for some repeat business! Yet another connection could be made with your dogs groomer. After all, she or he is in business to make dogs looks and feel good, and so are you! As you can see, your home business can become a resounding success simply by making a connection here and there.
Another example is that of the home business that does notary work. Notaries are in constant demand, since many business transactions have to be notarized. Sure, banks, law offices, and even some medical offices might have their own notaries, but what if someone gets sick? What if a transaction did not originate in a local office, but instead took place via the Internet? Getting the name of your home business out there is the connection you will need to make in order to be called in when there is a need! For example, think of a way that your notary business is different from the way the notary at the local law office does business. Odds are, the law offices notary is also a legal secretary, paralegal, or relief receptionist, and having her or him leave the office is next to impossible. You, on the other hand, are free to travel to a signing, a clients business, or even the courthouse. Make sure that you talk to the lawyer and the human resources manager at the local law firm and make that connection. After all, a home business connection is worth money! |
