There are some people who will absolutely never ever succeed. Let me tell you a little story about one of them:

I was going through some feedback forms from one of my client's recent seminars.

My client's a successful info-marketer in the real estate area... a VERY sharp guy when it comes to knowing how to completely avoid paing income taxes... and he also owns a bank.

No doubt, when this guy opens his mouth -- if you're smart -- you're going to be paying very close attention to what he's saying, because it's going to pay off for you in spades.

Anyhow, one of his seminar participants was complaining on his feedback form, because -- and I kid you not -- my client's seminar wasn't "Atkins Friendly".

I'm dead serious.

The guy said "Your seminar breaks are not Atkins friendly. You should have cheese and club soda."

Now I would bet you a dollar to a hole in a doughnut, the person who wrote that complaint is one of those types of people who complains about absolutely everything... who never takes action on anything because nothing's ever "right"... and of course, it goes without saying, that all this stuff is everyone else's fault.

But here's the thing: You are always going to have a few petty and annoying customers like that. Just don't spend any of your time worrying about them when you're planning out your marketing or your sales copy.

People like that are going to be "looking" for something to aggravate them, so regardless of what you end up doing, you're going to be doing the "wrong" thing as far as they're concerned.

When it comes to people like this, there's never any way you, or ANYONE else, will ever make them happy.

Your job, with PITA's like that (Pains In The Asses), is to deliver a good service or product... take their money in exchange for it... and then... completely eliminate any thoughts of them from your mind, forever.

What I'm saying is, don't sweat the PITA's -- focus on what matters -- the 99% of your marketplace that's "normal" -- or... at least... "sort of" normal.

Now go sell something,

Craig Garber
http://www.KingOfCopy.com

P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html

Craig Garber

If you want to know how to consistently attract a steady stream of fresh new prospects, who are pre-qualified, eager, and excited about buying from you, then Craig Garber -- recognized by his peers as America's Top Direct-Response Copywriter -- can show you exactly how to do this, step-by-step. Garber's written winning promotions across a HUGE variety of industries.

If you're serious about using emotional direct-response copy to increase your sales, then you MUST check out his website.

Garber specializes in dealing with selling products and services that are in the high dollar range, and he has an wealth of knowledge he draws from in crafting his promotions, in addition to his "living on the edge" life-experiences, along with a rock-solid 157 IQ.

This unique combination of "street smarts" and book-smarts allows him to get inside your prospects minds to write compelling, engaging and expressive copy that gets your prospects involved and whipping out their wallets.

Here are just some of the raving reviews, taken from actual client testimonials, about Garber:

?Finally, I found the copywriter I can work with for the rest of my career. He?s extremely thorough and reliable -- the man is his word. When he tells you he?s going to do something for you, it?s going to be done. It?s very refreshing in this candid world full of posers and imposters, all these people acting like they?re the best copywriters, and in reality they?re broke, they?re weak -- just seeing who they can scam next. So if you?re looking for somebody who?s very committed to your success, who delivers HUGE results, and who does whatever it takes to make sure your piece will be a winner, then don?t hesitate to go ahead and get a hold of Craig Garber right now.? - Chet Rowland

?During the two and a half intensive hours of conversation I had with Craig - I learned (and re-learned) more about copy than I have over the last 12 years. For example: Just one idea Craig gave me has increased my net profit by 43%! His grasp of which words move people into action -- is so comprehensive, so damned obvious ("Why didn't I think of that before?") and so easily explained -- that you'll just want to slam down the phone and get re-writing that very instant. I know -- I did! If you need to know more, just e-mail me: peter @ peterthomson.? Peter Thomson