The pure and simple truth is rarely pure and never simple. Oscar Wilde

The truth. So alluring. So promising. If we only knew the truth, everything else would just fall into place. Sadly, the "truth" of a relationship, situation or event is always hard to come by.

The fact is that no matter what the relationship, situation or event, what you see is never what you get --WYSINWYG for short. No matter how new your software, fast your computer, good your analysis or frequent your focus groups, you will always operate on partial information. Youll never fully know the "truth." But there is real power in WYSINWYG. It reminds us that there is always something more going on. Theres always something just out of site that will transform the routine into the wonderful. WYSINWYG requires that you never lose touch with your capacity for surprise and remain vigilant for opportunity. Leaders, who confidently declare that they have "seen it all," have lost more than their capacity for surprise. They have actually lost the ability to anticipate change and prepare for it. Youll never completely know the truth, so remember WYSINWYG and take a second look.